Coastal Oregon Resorts

Tiffany’s passion for hospitality began during her first job, serving as a transport aide and food server in assisted living facilities. In her next role, she started on her path to accounting, progressing from file clerk to accounts payable specialist. At Hallmark, she’s proud to merge her talents across both sectors. Her area of expertise is in fostering effective communication among colleagues and encouraging productivity and cohesion within the team, and she’s passionate about cultivating warm and professional connections with vendors. Outside of Hallmark, she finds energy in exploring the outdoors and spending quality time with loved ones, including her fiancé.

With a B.S. in Mechanical Engineering from Portland State University and a background in construction, Moe spent five years as a general contractor before joining the Hallmark team in 2023. He embraces challenges with enthusiasm, utilizing each obstacle as an opportunity to acquire new skills and broaden his expertise. He is passionate about collaborating with others, not to only facilitate getting the job done but as an opportunity for mutual growth and knowledge exchange. His professional journey is fueled by an unwavering passion for his vocation, propelling him to consistently strive for excellence. He enjoys working out, music, travel, & 3D printing.

With a focus on hospitality, travel, and tourism, Lacey worked as a strategy and client-services leader at several marketing agencies for more than fifteen years—with Hallmark as her primary client for seven years—before joining the team in 2023. She applies her expertise in building brand awareness, creating new brands, and developing and executing multi-channel marketing programs for Hallmark and its agency partners. She is passionate about supporting and working with her colleagues to capture big and small wins, and finds inspiration in continually learning. Outside of Hallmark, she loves to travel with her partner and son, spend time with family and friends, and is an avid reader.

With more than 35 years of experience in the hospitality industry, Charles joined the team at Hallmark Inns & Resorts in 2023. He has held positions across nearly every department in hotels around the country, as well as corporate roles with Hilton, Wyndham, Prime Hospitality, and Courtyard Properties. His expertise is in increasing revenue and improving overall operational efficiency while enhancing the guest experience. He is passionate about working with property leadership teams, and he is most proud of the team members that he has mentored, maintaining a commitment to assisting them as they continue to grow in their careers. Outside of work, family is the most important part of his life. He enjoys gardening, cooking, and spending time with great friends.

Beki began her career with Hallmark at Georgie’s in 1998. There, she developed a foundational understanding of customer service and operations, and continued to grow within the company, first as Director of Catering, then as General Manager at the Whaler and Pacific Kitchen. Her current role is a perfect fit, and by consistently demonstrating Hallmark’s core values, she inspires and encourages the team to do the same. She is most passionate about fostering a work environment where employees feel seen, heard, and valued. Outside of work, family is the most important thing to Beki, and she loves spending time kayaking, golfing, and working in her yard.

Terry began working in the building industry as a general contractor at 21 years old, and joined the Hallmark team in 2018 after years of involvement in hotel construction and renovation. He has spent time working in nearly every trade, allowing him to have empathy and understanding at every point of the process. Always willing to lead by example, Terry is incredibly thorough, and prides himself on having a deep understanding of the relationships between design, architecture, procurement, execution, and completion. Outside of Hallmark, he finds energy in staying physically active, golfing and kayaking with his wife, and spending time with his children and grandchildren.

Jordan joined the Hallmark team in 2019 as a Staff Accountant, moving into the role of Accounting Supervisor in 2020. He strives to produce the most accurate, timely financial information possible so that people can make informed decisions, and he finds satisfaction in breaking down complex topics to their most essential elements. He values simplicity and clarity, and embraces new challenges as opportunities for growth. Outside of Hallmark, he loves going to concerts and sporting events, and spending time outside with his wife and their mini dachshund, Chorizo (@chorizothedachshund on Instagram).

Melinda has proudly worked in Human Resources for more than 20 years, supporting employees and leadership in tech, manufacturing, customer support and food service. She joined Hallmark in 2023, bringing a wealth of experience in comprehensive HR, organizational development, and talent acquisition. She prides herself on being a “business partner,” believing that strong people leaders should also be strong business leaders. Continual learning, kindness, and candor are core values that deeply resonate with Melinda. Outside of Hallmark, Melinda spends time with her family exploring Oregon and cheering on the Oregon State Beavers.

Ric has been with Hallmark Inns & Resorts for more than two decades, stepping into the CEO role in 2018. His experience in the hospitality industry began at age 12 in the landscaping department at a hotel his father managed; he then worked his way up through almost every department—allowing him a deep understanding of hotels, and instilling a dedication to improve the quality of experience for his employees. He has devoted himself to continual learning with an emphasis on operations, leadership, and culture, and obtained a Master Certificate in Hospitality from Cornell University. Ric’s passion is reflected in Hallmark’s purpose statement; To create remarkable experiences for our employees and guests. Outside of his role at Hallmark, Ric enjoys spending time with family and powerlifting.

With a B.S. in Business Administration from University of Oregon and experience in procurement, Michelle joined the Hallmark team in 2021. She strives to develop and maintain successful relationships with suppliers and manufacturers while focusing on cost containment strategies that align with project budgets, and she is passionate about finding creative solutions to elevate the quality of hospitality Hallmark provides to their customers. Supporting Hallmark’s properties and their purchasing needs help uphold the highest level of hospitality. Outside of work, she loves rock climbing, painting, hiking, and anything that keeps her active and in nature.

Diane’s career with Hallmark began in 2015, but she became aware of her interest in accounting while working at her family’s business during high school. And though she describes herself as formerly “horrible at math,” her education and experience soon proved otherwise. Meticulous and detail-oriented, she prides herself on leaving nothing unchecked, creating processes and providing guidance to ensure accuracy and timelines. She truly enjoys what she does at Hallmark, and outside of work she loves spending time with family, friends, and her cat Stan, as well as visiting wineries, vacationing in warm locales, and cheering on the Portland Trail Blazers.

Jim has worked professionally as an interior designer for more than 40 years, focusing on hotels and restaurants since 2005. In collaboration with various design teams, he has been awarded 12 regional and 17 national design awards. He joined the Hallmark team in 2023 after owning his own firm for 17 years. He adores every moment of concepting, design, and construction, and is excited to work with an innovative team that understands how to maintain a singular design vision through the entire process. Outside of work, he is a culture junkie, with a lifelong love of music, film, art, and fashion informing his design aesthetic and desire for constant innovation.

Morgan joined the team at Hallmark as CFO in 2016. He earned his accounting degree while working full time—a difficult but fulfilling venture that set him on his path to finance. He is passionate about providing accurate, timely, and meaningful information that helps shape decision making, and finds pride in being an agent for positive change. His talents lie in focusing on the bigger picture, and in being able to see how departments and processes interact to impact the organization, providing guidance to achieve positive results and returns. Outside of work, he enjoys spending time outside, walking, doing yard work, and gardening, as well as listening to books and traveling.